Google Ads: How to Advertise on Google in 2023

Talking about search engines, there can be nothing above Google. The rising number of Google users makes it an alluring platform for promoting your business online. Here comes the effective tool of Google Ads, one of the best platforms for running effective advertisements and generating leads. 

Hire experienced Google ads management services to get the best out of Google Ads tools.

What are Google Ads? 

Earlier known as Google Adwords, Google Ads is a trusted pay-per-click advertisement platform that facilitates reaching out to the wider population with your target products and services. 

Google Ads transcends across business and industrial lines, which allows people from all backgrounds to promote their businesses online.

Apart from Google Ads, the best social media marketing company might also leverage PPC marketing tools provided by social media platforms to amplify your brand visibility.

Looking Into How Google Ads Work 

Advertising on Google Ads would help you crack the cheat code for your business. Let us look into some of the campaign types that your hired Google ads management services can leverage to achieve your marketing goals.

  • Google Search Ads 

Google Search Ads refer to those ads that pop up whenever prospective customers search for something on the Google search engine. Their outlook runs on similar lines as organic results available on the first page of Google.

The presence of the pin differentiates it from a search result. Such targeted advertisements often make people click on them, thus directing them to your website.

  • Google Display Ads 

Google Display Ads are those displayed by Google on various publisher websites. Here, you can display your advertisements on popular websites to attract more traffic to yours. The displaying website earns money against running the ad campaigns.

Google ads management services can use display ads to feature videos, social media posts, products, etc.

  • Video Ads Campaign 

Video Ads Campaign find their place amidst youtube videos, where they run before the beginning of a video or in between. While it might annoy some viewers, quality content would make them click on the displayed link.

Also Read: Top Digital Marketing Trends To Definitely Consider in 2023

  • App Ad Campaign 

All you need to do here is win the bid. Once you have the bid under control, Google does the remaining job. Your app starts getting displayed on the search engine and the play store to prompt people to opt for a download.

  • Google Shopping Campaigns 

Provided you are an eCommerce brand. Nothing can be more effective than Google Shopping Campaign. Here, your product gets displayed on top of the search results, giving the customer visual options. Such visual options are often enticing for a check.

Experienced Google ads management services might combine Google ads and social media PPC services to maximize your product reach.

Final Thoughts 

Running advertisement campaigns on Google Ads is a must in the current scenario. Lacking an online presence would be harmful to your goals, thus making way for your competitors.

Location: San Diego, CA, USA

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