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Showing posts from August, 2022

An Overview of Digital Marketing: What, How, Why & Why Not

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Marketing involves building a meaningful connection with your target audience in the correct place and at the accurate time. Today, that means you need to present your business where your target audience is already spending time: on the internet world.  So what's the solution? Enter digital marketing.  What Is Digital Marketing?  Digital marketing is defined as any form of audience outreach campaign executed on the internet realm and targets online traffic. An experienced digital marketing company California can help strategize your digital marketing campaigns and improve the outreach outcomes.  With digital marketing, brands and businesses leverage online channels, including search engine platforms, video streaming, social media channels, email, and other websites, to engage and interact with prospective clients and existing customers.  Digital marketing also encompasses communication using text conversations and multimedia messages (SMS and WhatsApp).  What Are The Benefits Of Di